Abstract
Traditional music is an important component of cultural heritage. However, studies have scarcely explored the tourism development potential and the obstacle factors of traditional music. This study takes Xiangxi as the research site, constructs an evaluation index system, and utilizes survey and geographical methods. The major research results are as follows: First, the average potential of resource endowment, tourism industry development, and socio-economic conditions are 0.28, 0.36, and 0.24, respectively. The potential of resource endowment is higher in the west and lower in the east, that of tourism industry development is higher in the north and south and lower in the center, and that of socio-economic conditions is higher in the south and lower in the north. Second, the comprehensive potential is 0.29, which is higher in the northwest and southwest regions. Coordination in most administrative units is at a medium level, and most regions have obvious advantages in resource endowment. Third, the primary obstacle factor is socio-economic conditions (39.21%), followed by resource endowment (30.73%) and tourism industry development (30.06%). The administrative units can be classified into four groups: socio-economic condition obstacle, resource endowment and tourism industry development obstacles, resource endowment and socio-economic condition obstacles, and tourism industry development and socio-economic condition obstacles. The highest priority goals for Xiangxi involve economic development and the integration of modern technologies to stimulate passenger flow. For regions with limited traditional music items (eastern area of Xiangxi), tourism development should be restrained and other resources with stronger inherent advantages should be exploited. This study explored the quantification of traditional music tourism potential, representing a novel breakthrough in this field of research. The indicator system and research methods used in this study can provide guidance and methodological references for cultural heritage research. The suggestions proposed in this article contribute to the rational development and effective protection of cultural heritage resources and the healthy development of the tourism industry.